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On a Blitzkrieg Growth Path

Written by: Staff

Hyderabad, Apr 15 (UNI) Encouraged by an impressive growth and performance demonstrated in the year 2005, "Whirlpool of India", a subsidiary of the Whirlpool Corporation, a global manufacturer and marketer of major home appliances, today announced its eggressive growth plans aiming to invest USD 15-20 million for the Indian market over the next 15-20 months.

The launch of this new innovative range which included Whirlpool Fusion and Delight refrigerators, Whirlpool JetChef Microwaves and Whirlpool WhiteMagic Splash Washing Machines, is in line with company's new positioning-Your Magic in Homekaking. All the newly launched products come with unique innovative features intended to create magic in the life of a homekaker, Managing Director, Whirlpool of India ArvindUppal told media here.

Whirlpool, which sold Cooling Ka Genius refrigerators, Whitemagic washing machines and MaglCook microwaves_last year, recorded a 25 per cent jump in gross sales and has set impressive targets for the year 2006.

With the launch of Whirlpool Delight and Fusion range of refrigerators, JetChef Microwaves, WhiteMagic Splash Washing Machines, the company aims to strenghen its foothold in the three categories in the year 2006. The company expects to notch up a 26% market share in the refrigerator category, 10% in the microwave category and 16% in the washing machine category in the country this year.

After Rs 46 crore loss till March 2005, the company witnessed a 25.2 per cent growth in sales over year 2004 with net sales in April-December 2005 at Rs 969.3 rpt 969.3 crore with an operating profit of Rs 1.52 crore.


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