Mallika is brand ambassador for 7UP

Mumbai, Apr 15 (UNI) Bollywood actress Mallika Sherawat, who shot to fame with Mahesh Bhatt's film 'Murder', was today signed as the brand ambassador for PepsiCo's '7UP', which has been packaged as 'curvy'.

At the launch of 'curvy' line of soft drink here, a fashion show was organised. Mallika said she sees herself as someone continuing the trend of sensuality of Marlyn Monroe, Helen, Zeenat Aman and Angelina Jolie.

''It is a matter of pride for any woman to be curvy,'' she said.

''I am a 'jat' from Haryana, born and brought up on a diet of milk and ghee. Where do I believe in dieting?'' she added.

On the occasion, Pepsi Foods Executive Director Punita Lal said, ''Our new 'curvy' bottle depicts style, aesthetics and differentiation. We are positive that the new bottle will help connect with the youth.'' ''We also plan to have a long relationship with Mallika,'' she added.

The new 7UP 'curvy' bottles will feature brand mascot FIDO DIDO's witty new 'mantras'.

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