Weston aims to boost its sales by 40 % in 2006-07

New Delhi, Apr 14 (UNI) Consumer electronics company Weston aims to increase its domestic sales by 40 per cent in the current financial year 2006-2007, official sources said today.

The consumer durables company aims to capture the large electronics market in northern states, including Delhi, Jammu and Kashmir, Punjab, Haryana and Himachal Pradesh, and Eastern India.

It plans to increase its market share in the region by introducing new products, Weston Marketing Vice President Sunil Sethi said, adding that the company would be spending 35 per cent more than the money spent last year on advertisements.

Weston has drawn a long-term plan to capture the domestic market with the launch of new products in segments including DVD's, 29 inch flat colour televisions, microvens and other electronic products.

The company will be opening sales offices in Jharkhand and Chhattisgarh to further boost its share in the new states.

The company will augment the capacity in its production units in Uttaranchal, Mohali, Noida and Jammu. The present capacity of these units is 1.7 lakh products per month.

It had launched Weston Glo 14 (CTV with in built Night Lamp) and Weston Clocko 20 (CTV with in built clock) last year.

Mr Sethi said in order to shore up its market share, the company would continue to follow ''the Chinese model of mass production of low-priced quality products.'' Colour television sales of the company indicated a growth of 27 per cent and the DVD sales grew by 70 per cent in the financial year ended 2006.

UNI PV RA KP1740