Indian companies to participate in IFA Berlin fair in a big way

New Delhi, Apr 13 (UNI) More Indian companies are expected to participate in a big way in the world's largest consumer electronics exhibition IFA 2006, scheduled to be held at Berlin from September 1 to 6 this year.

Thirteen companies had participated in the IFA 2005 last year.

Earlier, the IFA was held every alternate year. Now the organisers of the fair, gfu and Messe Berlin, have decided to hold the world's leading consumer electronics event annually, starting this year.

The consumer electronics industry is rapidly evolving due to its convergence with the Information Technology and Telecommunications industry.

''As in the past, an Indian Pavilion is envisaged to highlight Indian capabilities in a big way amongst the world's leading manufacturers,'' Mr Jens Heithecker, Director, IFA Berlin, told reporters here yesterday.

Last year, the fair had attracted participation from renowned Indian companies like Videocon, Samtel, Moser BaerCalcom and Bharti Teletech. This year IFA is expecting more Indian companies to showcase their potential at the exhibition, he added.

Holding the event regularly every year will further boost its standing as the CE industry's leading marketing platform and as Europe's largest trade fair for business with the retail trade, the IFA Berlin, the Director said.

Around 10,000 innovatively showcased new products are introduced every year by exhibitors from all over the world. Complementing this pace, IFA Berlin will now be held every year (instead of every alternate year) as IFA is Europe's largest trade fair for business with the retail trade, Mr Heithecker informed.

IFA focuses specially on six sections including Personal Communication, Television and Entertainment, Digital Imaging and Digital Music, Personal Computing and Games, Sound and Car Media and SNC Satellite Networks and Cable.

In IFA 2005 Berlin, over 2,50,000 visitors attended the show.

1202 exhibitors from 40 countries participated and business in excess of 2.5 billion euros was generated during the fair.

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