"Cottons by Century" ventures in Southern market

Chennai, Apr 13 (UNI) "Cottons by Century", a subsidiary of more than 100-year-old Century Textiles and Industries Limited, which had become India's biggest textile conglomerates, has announced its venturing into the South Indian market.

Addressing a press conference here, Subrata Siddhanta, Business Head, Retail Apparel said the company, which was still pacing itself towards achieving the peak status in the branded apparels segment, would make a good beginning in the south.

Mr Siddhanta said "Cottons" has emerged as the benchmark in men's wardrobe, for its 100 per cent pure cotton and a leading player in the market, serving the increasing demands of men and the company proposed to open 70 exclusive showrooms across the country, with an estimated investment of Rs 140 lakh.

The company, which had launched the brand in North and Western parts of the country, would establish atleast 20 exclusive showrooms in South in the coming years. In the city, one showroom had already been opened in the busy T Nagar area and four or five more showrooms would be set up, Mr Siddhanta said.

"Our aim is to create clothes that feel better along with look.

Therefore, we are into a lot of research and development on fabric engineering, the finish and fiber," he said.

Cottons by Century was the only menswear brand that manufactures t-shirts, shirts, trousers, kurta pyjamas, boxer shorts, nightwear and corduroy pants, he said adding products like ties, belts, weallets, socks, pullovers and jackets were also available at the shop.

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