Kids get Rs 364 cr a year as pocket money, gifts: Survey
New Delhi, Apr 5 (UNI) Children living in the big cities of India like Delhi, Mumbai and Bangalore get a whopping Rs 364 crore as pocket money and gifts per year.
What is more, they spend as much as 80 per cent of the amount, that is, Rs 291 crore, reveals a kids lifestyle survey ''New Generations'', conducted by Cartoon Network Ltd.
According to the survey covering 4.02 million kids in 14 cities in the age group of seven to 14, 39 per cent of these children receive Rs 1848 pocket money per year while the other 60 per cent receive Rs 306 gift money per year.
If one were to add the money that the kids receive each year, it comes to a whopping Rs 364 crore and with a spending rate of 80 per cent, these children spend Rs 291 crore a year.
While children in cities receive, on an average, Rs 154 as pocket money per month, what is suprising is that children in the four to six age group, receive Rs 100 as pocket money per month while those in the seven to nine age group get Rs 117 per month.
Mumbai kids get the highest average monthly pocket money of Rs 202, followed by Bangalore (Rs 139) and Delhi (Rs 135).
That over the years the difference between the spending propensity of small city and big city kids has decreased is evident from the fact that while children in the six metros get Rs 147 as average pocket money per month, those in smaller cities get Rs 135.
While boys get an average monthly allowance of Rs 164, girls get Rs 142.
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