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Untapped PC mkt opportunities in Pak, SL, B'desh: IDC

Written by: Staff

New Delhi, Apr 4: The compounded annual growth rate for the client PC market from 2006-10 for Pakistan, Bangladesh, and Sri Lanka will reach 19 per cent, 22 per cent and 11 per cent respectively, according to market intelligence and advisory services company, IDC.

''This will be largely driven by public sector purchases as well as the telecommunications and financial services sectors.

The growth rates for 2005 were 19 per cent, 13 per cent, and 12 per cent respectively, IDC said.

Despite some dampeners in 2005, such as risky peace talks and the after-effects of the tsunami, the PC market in Sri Lanka exhibited resiliency largely due to public sector and non-government organisation purchases,'' said IDC's Andrew Wong.

Client PC market in Sri Lanka totaled 393,184 units in the second half of 2005, thus bringing full year 2005 shipments to 851,735 units, representing a 16 per cent growth for the year.

''In Pakistan, encouraging government-led policies and structural liberalisation in the financial and telecommunications sectors helped to lift the PC market there. Bangladesh, on the other hand, was relatively unaffected by the influx of second-hand PCs, thus allowing the market to move ahead,'' he said.

With full year growth of 19 per cent, Pakistan boasted the highest growth rate among the three markets during 2005.

The CAGRs expected in these three countries make the rest of the APEJ market look dull in comparison. ''Pakistan's total market size could exceed the Singapore PC market in absolute terms as early as 2007,'' said IDC's Bryan Ma.

In Pakistan, local branded PC vendors such as In-Box and Raffles grew in 2005 by banking on government and education projects. Multinational PC vendor HP grew 38.5 per cent year-on-year in 2005 due to projects in the government, corporate, and education sectors.

Similarly, HP overtook local player Daffodil in Bangladesh in 2005, where the government, education, finance, and agriculture sectors generated multiple small-scale projects throughout the year, IDC commented.


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