M and M aims to put up better show with All New Scorpio
Bangalore, Apr 4: The Mahindra and Mahindra Group, a market leader in multi-utility vehicles, expected to better its sales figures from the previous years's 18 per cent with the recent launch of the 'All New Scorpio', packed with 43 new features, its Executive Vice-President (Sales and Marketing) Rajesh Jejurikar said today.
Talking to newspersons here, he said over 30,000 Scorpio models were sold last year in the domestic market, besides 3,000 to countries like South Africa and Malaysia. The company had received over 5,000 bookings for the improved version since its launch on March 18.
Powered by the highly-efficient CRDe engine, the All New Scorpio was available in seven, eight and nine seater options at no extra price for a limited period.
Mr Jejurikar said the customer-centric 'All New Scorpio' was launched after conducting a wide range of surveys among its customer base. The new features included a five-zone rear suspension fine-tuned by lotus engineering, coupled with tubeless tyres, designed to give the customer an unmatched ride comfort and handling. Its state-of-the-art external and internal features were chiseled on the template of changing customer needs, taking its car-plus positioning to the next level in terms of comfort and convenience.
He said the flagship vehicle of Mahindra had won many awards since it hit the road in 2002, including the national award for Research and Development from the Union Government. Scorpio had captured over 12 per cent of the market in the car and utility vehicles sector and remained one of the top three brand categories in the country. He exuded confidence that the new Scorpio would help Mahindra and Mahindra maintain its position as the market leader.