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Indian Kids becoming increasingly tech savvy: Survey

Written by: Staff

New Delhi, Apr 4 (UNI) Indian children are increasingly getting tech savvy, with 40 per cent using computers and mobiles, 74 per cent of them aspiring to own camera phones and 80 per cent describing education and information as ''very important.'' According to the findings of a new kids lifestyle study -- New Generations 2005 -- carried out across 14 cities of India, mobile phones along with cameras rank highest in the list of "gadgets of desire" among children followed by sophisticated gadgets like X Box, Apple I-Pod and Sony Playstation thereby indicating an increasing level of tech-savviness.

In fact, 74 per cent of the children in the age group 7-14 said they would like to own mobile phones with camera, while 45 per cent expressed their desire for X Box, 43 per cent for Apple I-Pod and 33 per cent for Sony Playstation.

About 40 per cent of the children surveyed in the study were seen to be using computers and one in six of these also surf the internet.

For the maximum 32 per cent of these children, the favourite internet activity was playing games, while 14 per cent of the children liked visiting chat rooms the most. Interestingly, about 58 per cent of the computer using children surf from their schools -- the figure being highest for Chennai (83 per cent) - Bangalore being the only exception where 64 per cent kids surf from the cyber cafes.

That children today are aware of the need for obtaining education and information was highlighted by the survey which revealed that for 80 per cent of kids across India, achieving the top rank is important even of it meant spending more of their free time for study. This despite nine out of ten kids surveyed feeling that studying took up most of their time.

The survey, carried out by the cartoon Network during November and December last year, covered 14 cities and 8927 respondents comprising 4043 children between 7-19 years and their parents plus 841 mothers of 4-6 year olds.

Unveiling the findings of the sixth edition of the New generations study at a press conference here, Mr Duncan Morris, vice-president, research and market development, Turner International Asia Pacific Ltd said,''being the trailblazers in the kids entertainment category, cartoon Network also pioneered the use of large scale research surveys focussed on kids. In the latest edition of the New Generations survey, we seek to trace and update the trends related to various aspects of Indian kids' lives, an information that would prove valuable to all those who are concerned with Indian children be it marketers or the media.'' UNI AR JN KP1732

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