• search

ESPN announces India-centric feed for Germania; aims 100mn eyeballs

Written by: Staff
|

New Delhi, Apr 3 (UNI) In figures which could give even cricket some complex, sports broadcaster ESPN-Star Sports expects to grab a whopping 100 million eyeballs during the telecast of upcoming Germany-2006 World Cup in the country and announced a slew of initiatives, including an India-centric feed, to get the magic number.

''Despite India being a cricket-crazy nation, we expect that at least 100 million viewers will tune in for the mega event and we will get a cummulative reach of one billion. We will be unvieling a host of marketing initiatives to take the game further to the masses,'' ESPN Software managing director R C Venkateish told reporters here today.

The channel had roped in some of the big names -- ex-Irish international Gerry Armstrong, former England and Liverpool playmaker Steve McMahon and renowned presentator Harsha Bhogle -- for its expert panel for the World Cup, Venkateish said adding that there would be a special Hindi feed also.

The channel will start the countdown to the mega event tomorrow by airing a special Monday-to-Friday series showcasing some of the fascinating stories of the previous World Cups.

However, in what could be a disappointment for a large section of fans, the channel refused to share the feed with the public broadcaster, Doordarshan.

UNI DH PDS RS1458

For Daily Alerts

For Breaking News from Oneindia
Get instant news updates throughout the day.

Notification Settings X
Time Settings
Done
Clear Notification X
Do you want to clear all the notifications from your inbox?
Settings X
X
We use cookies to ensure that we give you the best experience on our website. This includes cookies from third party social media websites and ad networks. Such third party cookies may track your use on Oneindia sites for better rendering. Our partners use cookies to ensure we show you advertising that is relevant to you. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on Oneindia website. However, you can change your cookie settings at any time. Learn more