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Brisbane Business School to help polio campaign in India

Written by: Staff
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Brisbane, Apr 3 (UNI) A team of Brisbane Graduate School of Business (BGSB) students have decided to donate the prize money they received for winning an international marketing competition in India to a pulse polio immunisation programme there.

The money, which the students won for their entrepreneurial talents, will be donated to a Rotary programme which will immunise more than 6000 children as part of Rotary International's Pulse Polio programme.

Kimberly Curtis, one of the team members and a Rotary Ambassadorial Scholar, said the Pulse Polio program provided valuable health service to underprivileged Indian children.

''The decision to donate the prize money to an Indian cause was a result of our keen awareness that while there are many fantastic business possibilities in India there are also many social needs,'' said Curtis.

She said the focus of the team's marketing campaign was to create an innovative targeted strategy without spending huge amounts.

BGSB is the only Australian Business School invited to participate in the annual confluence apart from other international universities like Stanford, Harvard and London Business School, as well as the cream of the Indian business schools.

UNI XC PM BS2221

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