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Yes Bank suggests farmer meta-markets

Written by: Staff
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Mumbai, Apr 2 (UNI) Private sector banking major, Yes Bank, has suggested to the Centre the implementation of 'Sampoorna Krishaksewa Kendras (SKKs) through the public-private partnership (PPP) route.

A concept note sent to the agriculture ministry in which Union Minister Sharad Pawar has reportedly taken keen interest, has been strongly endorsed by NABARD, HUDCO and the Indian Banks' Association (IBA).

All the three organisations have expressed their interest to associate themselves with Yes Bank and the Ministry of Agriculture to implement the SKK as a national scheme through the PPP route. The scheme also envisages a high use of information and communication technologies (ICT).

According to Yes Bank, SKKs are envisaged to be an integrated one-stop shop catering to all services required by farmers in production, procurement, marketing and financing of agri-related produce.

Mr Rana Kapoor, founder, Managing Director and CEO of Yes Bank, who has played a key role in formulating this concept, says that the SKKs and the use of ICT would enable easy and smooth provision of varied services catering to the farming community.

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