Sahara to launch hindi music channel

New Delhi, Mar 31 (UNI) Expanding its bouquet of entertainment businesses, Sahara today said it is soon going to launch its Hindi music channel.

''We are launching the channel in the next few weeks,'' Sahara One Media and Entertainment CEO Shantonu Aditya said.

The music channel will be encrypted but free-to-air. ''We are big in Bollywood. A music is a natural extension for us. It will be a free-to-air channel at this stage,'' Aditya said.

The company launched its movie channel Filmy in February.

Sahara One head Shailendra Singh said, ''Along with Sahara One Television and Filmy, our music channel will complete the genres of mass Hindi entertainment from Sahara One, and will strengthen our bouquet immensely.'' UNI SR VD PC2020