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Yamaha to consolidate position in urban market

Written by: Staff
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Lucknow, Mar 29 (UNI) Two wheeler major Yamaha Motor India is aiming to consolidate its position in the urban market, which at present accounts for roughly 40 per cent of its total sales volume.

''Our rural and urban sales volume ratio is 60 per cent and 40 per cent respectively. However, with a couple of new models in the pipeline primarily aimed at the urban market, we hope to improve its ratio,'' C S Bakshi, General Manager, Sales&Marketing, Yamaha Motor India, told mediapersons here today.

The company clocked sales of over three lakh vehicles last fiscal ending December 31, 2005.

''We have aggressive growth plans in the current financial year and aim to progress at much above the industry growth rate of about 15 per cent per annum,'' he asserted.

Yamaha Motor India is a 100 per cent subsidiary of Yamaha Motor Co, Japan. Its product range include Crux in the basic segment, Libero City Cruiser&G5 in the standard segment and Fazer in the deluxe segment.

The company will launch a new model in May and follow it up with another offerring by the year end, Mr Bakshi informed.

The new models would be promoted by Yamaha's brand ambassador and Bollywood actor John Abraham.

''So far Yamaha could not use John's services to the potential in the absence of more powerful bikes from our stable...now that is set to change,'' he hinted.

''Currently, Yamaha stands fourth in terms of two wheelers sales figures in the country, which we want to improve in the next two years,'' the company executive maintained.

Outside Japan, Yamaha Motor Co has made the largest capital investment in India.

The company also announced two promotional schemes for the Uttar Pradesh market today, which would be effective for a month from tomorrow.

''We have a strong presence in South and North regions of the country followed by the West,'' Mr Bakshi later told UNI.

The Indian subsidiary of the Japanese automobile giant also exports motorcycles to neighbouring countries including Bangladesh, Nepal, Sri Lanka and Burma.

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