IT's in the domestic market, says Karnik

Hyderabad, Mar 29 (UNI) National Association of Software Companies (NASSCOM) President Kiran Karnik today asserted IT companies should evolve special business models to capture the domestic market.

Speaking at a seminar on 'Domestic market forum -- an ecosystem of innovation for a vibrant domestic IT industry' organised jointly by NASSCOM and International School of Business here, Mr Karnik pointed out that at present IT firms were only concentrating on exporting software.

Mr Karnik said the IT companies should concentrate on the huge domestic market for sustainable development otherwise they would face problems in the future.

Pointing out the increase in Excise Duty on PCs in Budget 2006 was not a good sign for IT industry, he said the government should give more incentives to the companies to make the benefits reach the grassroots level.

He said innovation was a key factor to market IT products in the world.

''With diversified culture, cour country has the potential to innovate. The IT companies must encourage innovation in their business models,'' Mr Karnik commented.

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