A R Rahman to be Worldspace's brand ambassador

Bangalore, Mar 28 (UNI) Satellite-based digital radio services leader Worldspace Inc today announced that celebrated music director A R Rahman will be its national brand ambassador.

As part of the company's advertising and promotional activity designed to reach music lovers across the country, Rahman would produce an exclusive Worldspace song and endorse its products, according to a Worldspace release here.

''We are delighted to partner with the musical genius of A R Rahman as he is world renowned for bringing global rhythms and Indian tunes together to create a distinctive international sound.

Our association with A R Rahman fits perfectly with our goal as we set out to define the future of radio in India and extend the service to music lovers across genres,'' Worldspace India Managing Director Shishir Lall said.

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