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BCCI floats ground rights tender for Abu Dhabi charity matches

Written by: Staff

New Delhi, Mar 27 (UNI) BCCI today floated tenders for Stadium Grounds Rights of the two India-Pakistan charity matches scheduled in Abu Dhabi on April 18 and 19 to raise fund for the victims of the earthquake.

India and Pakistan will play the two-match Friendship Series which has been recognised by the International Cricket Council (ICC) and 75 per cent of the revenues earned will go to the earthquake victims in Pakistan while the sufferers in India will get 25 per cent of the earnings.

According to a relase here today, the tender will include all in-stadium brandings and on air promotions.

The minimum bid for the tender package is three million dollar and participation is open to any company with a net worth of five million dollar.

Sealed entries will be accepted till 1630 hrs on March 31 in Mumbai and the bids will be opened at 1700 hrs the same day.

The ground rights sponsorships entails an exclusive sponsorship package, offering logos on all tickets, entry gates, ground logos, stumps, among others.

''This is a unique opportunity for brands to not only reach out to the Indian community overseas but also promote their brand in a unique manner where for the first time, all rights are being offered to a single company, '' BCCI Vice President Lalit Modi, also Chairman of the Marketing Sub-Committee, said in a statement.


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