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'Anupamaa' set to dazzle at Lakme Fashion Week

Written by: Staff

Mumbai, Mar 26 (UNI) Anupama Dayal, an alumni of IIM-Kolkata, is set to showcase her own label 'Anupamaa' at the Lakme Fashion Week (LFW) on April 1.

''I have often been told that my work is unique because I create a harmonious blend of nature, history, tradition, soul and moderism in an energetic and joyous outpouring,'' says Anupama.

On being asked about her collection 'the silken tiger-stories in print' she elaborates, ''Tiger here is not just a magnificent animal but it represents our fabled country and its fabulous textile crafts.'' Inspired by the rich traditions of Indian craftsmanship, perfected over the centuries, the foundation of her work remains the revival of hand painting and needle work techniques. Her knowledge of Kolkata's famed painting techniques meets the Mughal school through intricate and almost forgotten nature dyes.

The collection starts with the Himalayan region with a delicate colour palette of gold, teals and dusky pinks. Tibet-inspired blooms, ferns and dragons abound in painted and printed fine cottons and silks. Moving to central India, the colours burst in flame, blood red, green and purple. ''The real search, however, is for the harmony and joy of Indian life,'' Anupama adds.

She will be showcasing dresses and skirts of different lengths balanced with corsets, tee shirts and long jackets for the first time at the fashion show. ''It is for the woman of joi de vivre,'' she says.


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