New ethnic wear outfit in AP capital

Hyderabad, Mar 17 (UNI) ''Leya'' a new outlet for Indian ethnic wear was inaugurated here today.

The 1,800 sq ft showroom at the upfront Begumpet area was aiming for a linkage with corporate houses, Binoli Designer Group (which owns 'Leya') Managing Director Vijay told presspersons.

The store will be stocking more than 5,000 specially created designer wear from leading designers in Mumbai and other centres.

Mr Vijay said despite western fashion garments invading Indian markets, majority of Indian women still went for traditional wear such as Salwar Kameez and Ghagra Choli. Besides, sari still remained the most popular women's outfit in India.

The group was planning to open dedicated ethnic wear stores at Pune, Varodara, Ahmedabad and other 'A' cities, excluding metros, over the next ten to 18 months.

UNI DB GM 1703 with plans to extend to other major 'A' class cities in Indian in the coming financial year.