Jaipur, Mar 14: Holi is almost round the corner and this time around it's the 'Magic Chinese Colour' flooding the markets that has captured the imagination of the people.
Vendors claim Chinese colour is harmless for the skin and body and can be easily washed off. And as with all other Chinese goods it comes cheaper than its Indian counterparts.
These factors have helped it catch the fancy of environment conscious people here who are switching over from synthetic colours to herbal ones.
A dealer in 'Magic Chinese Colour' in city's Raja Park Area says, ''There's more demand for the Chinese colour when people realise that it can be washed off easily with no fears of getting skin abrasions or other irritations.'' City residents otherwise prefer 'gulal' and herbal colours, as there is an increased awareness about the harmful effects of synthetic colours.
Shalini Sharma, a college student says, ''We read and even watch campaigns on TV about how harmful these synthetic colours can be.
Earlier Holi was played with natural colours from flowers, which I think should be revived instead of these metallic colours in use now.'' City shopkeepers say perfumed and highly refined gulal are witnessing a brisk sale. The prices range from Rs 20 to Rs 60 per kg.
Rimjhim Mukherjee, a housewife says, ''The gulals are costlier this year than last year, but this Magic Chinese Colour is the new addition. We will try it this year keeping in mind its USP of being harmless for the skin.'' Campaigns are on in many city schools to encourage students to say 'no' to synthetic colours and balloons, and instead go for an eco-friendly Holi. Students are also being urged to save at least two buckets of water during this festival of colours.