Chandigarh, Mar 13 (UNI) United Arab Emirates-based Channel 729 will telecast live the ongoing India-England series in African countries after it signed a deal to this effect with Nimbus Communications, the company that has global telecast rights of India's matches for the next four years.
The privately-owned Nimbus has also clinched the television production rights for all international and domestic matches in India until 2010.
''The deal, which includes live telecast of both Tests and seven one-day internationals, is part of our commitment to expand on to the African airwaves, providing quality content to the African people,'' Chairman of Channel 729 Ajay Sethi said.
''It's for the first time that terrestrial free-to-air TV channels would telecast live Test and one-day internationals. These matches will be viewed by an estimated 240 million people across these countries,'' he said.
Channel 729 recently signed an agreement with the Kenya Broadcasting Corporation to beam six hours of programmes, thus reaching million of homes in the country.
''Several other projects ranging from a 24-hour Hollywood movie channel and tele-shopping segments are in various stages of development,'' Sethi added.
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