UP to ship 200 MT of 'Taj' potato to Sri Lanka

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Lucknow, Mar 12 (UNI) UP State Agriculture Marketing Board has bagged order for export of 200 Metric Tonnes (MT) of 'Taj' brand potato from seven firms based in Sri Lanka.

Board director Rajneesh Dubey said here the whole consignment, packaged in NETLON bags in lots of 25 kgs, would be sent by the month end.

Only 'Kufri Bahar' variety of potato had been approved as per international standards. The potato would be sold at the rate of 230 US dollars per MT, which comes to Rs 25 per kg.

He said the board had also received encouraging response from Dubai, Malaysia and Mauritius.

''A leading Dubai business firm has placed orders for supply of 12.50 MT of potato as samples and if the samples qualify the local tastes, there will be huge potential for UP potato in UAE and larger West Asian market,'' he claimed.

''Our biggest market is Sri Lanka, followed by Malaysia, Saudi Arabia, the United Arab Emirates and other countries in the Middle East,'' the director said, adding although Sri Lanka fetched low prices, it was a good market during the glut season at home.

Dubey said markets in Mauritius and Seychelles had good potential and the board would concentrate on these markets during the lean season in July. UP has annual surplus of 5 million MT of potato.

The board, in association with NAFED and the Agriculture Processed Food and Export Development Authority (APEDA), has drawn up plans for the export of 2,000 MT of potatoes from the current harvesting season. The board has also obtained the patent for this from the registrar of trade marks and patents, New Delhi.

The potato will be exported at Rs 600 per quintal and later it will be exported on negotiated prices during the lean season from July.

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