Sahara India Parivar forays into Travel and Tourism

New Delhi, Mar 9 (UNI) Sahara India Pariwar today made its foray into the Travel and Tourism industry, with the launch of its new company --Sahara Global -- providing services across 165 cities and seven business verticals including Travel, Conferences, Exhibitions and Medical Tourism.

Speaking on the occasion, Sahara India Pariwar Managing Worker&Chairman Subrata Roy Sahara said, ''Sahara Global shall endeavor to provide value-based Travel&Tourism Services to the global travel community with innovative services.'' He added that ''our end-to-end travel solutions will offer and harness the vast tourism potential of India, besides capturing the global tourism landscape.'' Sahara Global will be targeting a turnover of Rs 200 crore in its first year which it intends to double over the next three years.

With an outreach of 665 marketing offices across 165 cities, Sahara Global will cater to the travel needs of individuals, corporate and small businesses and has also proposed a travel portal for e-commerce and online inventory distribution of this size.

Sahara Global CEO Romi Datta said, ''By creating one quality brand with access points that go right down to the grassroots, we are creating a platform where people wishing to travel can merely walk into a Sahara Zone and buy a travel experience anywhere in the country or abroad that is assured by the Sahara brand on standard, quality and value system.'' He added that, ''Sahara Global plans to provide for the first time in India, an end-to-end, truly national service infrastructure for travelers.'' To market India as a travel destination, Sahara Global has opened marketing offices in New Jersey, Los Angeles, San Francisco and London with UAE and Singapore being next on the agenda.

UNI RA VD ND1824