EMAMI introduces mobile trading,focusses on employment generation

Kolkata, Mar 2 (UNI) As part of its corporate social responsibility Rs 400 crores Emami Limited has introduced a unique rural self- employment scheme with the sole objective of providing employment to unemployed village youth.

The self-employment scheme, introduced during the last financial year in a few cluster villages in Cooch Behar District in North Bengal, now spread to several states providing an opportunity to earn a regular and sustainable income to the unemployed rural youths, particularly women with no fixed income.

Stating that Emami's rural development initiative included two schemes - Emami Mobile Traders (EMT)and Emami Small Village Shopes(ESVS) - Emami Limited Managing Director S K Goenka here today said the project had proved to very successful to people in West Bengal, Andhra Pradesh, Madhya Pradesh, Chattisgarh and Orissa.

" Accordingly we have firmed up plans to introduce similar schemes in Maharashtra, Karnataka, Tamilnadu, Haryana, Gujarat and Assam soon, " he said adding just in a year's time, there are over 2000 Emami Mobile Traders and 200 Emami Small Village Shops conducting direct rural marketing in West Bengal, Chhatisgarh, Madhya Pradesh and Andhra Pradesh.

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