Mumbai, Feb 24 (UNI) Nazara Technologies has signed an exclusive worldwide deal to develop wide range of mobile phone content based on the liking cricket sensation Mahendra Singh Dhoni.
The company will distribute the content, using Dhoni's liking and name, to mobile operators who in turn will market it, according to Nazara CEO Nitish Mittersain.
He said the Indian mobile content market continues to scale up and ''we are thrilled to have joined hands with Dhoni on this front and expect to launch a series of mobile games featuring him very shortly.'' The product line up will include games, wallpapers, screensavers, themes, SMS and the latest news on Dhoni, he added.
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