Mumbai, Jan 18: Online fashion discovery portal, Red Polka, has gone live with an upgraded version of its website. The new site comes loaded with many latest features like personal profile page, wish list creation, colour code for every category.
This is company's attempt to offer personalised curation services to women shoppers who have given thumbs up Red Polka's curated line of fashion and lifestyle products.
Red Polka is one of its kind interactive e-page, a podium, which curates fashion and lifestyle designs and tell unique stories behind the brands they showcase.
The company has been credited with discovering more than 150 upcoming designer brands and opening up a whole new market segment for them.
Vishakha Singh, Founder and CEO, Red Polka says, "When we launched last year, we went live with a simple website which enabled shoppers to surf and check out curated products. With this new website, we aim to personalise curation for every shopper so that they discover exactly what they are looking for."
The feature, which enables them to follow designers of their choice, will automatically showcase new launches of those designers on their personal profile page, which one create via Facebook sign in, she adds.
The new site has been categorised into 3 verticals -- Fashion, Lifestyle and Kids -- which are colour coded for enabling ease of navigation on the site. In addition to this, users will have access to Red Polka's weekly-curated fashion editions of up to last four editions. [Shopper marketing professional launches Window-Shopping platform Red Polka]
Company's weekly fashion editions have become immensely popular among women shoppers so much so that it has resulted in 35% repeat traffic on the site.
For the first time, Red Polka has issued a Merchants Login feature to enable the designers to increase their reach and have a better business management.
The site has been designed on global new materialdesign guidelines while the colour scheme has been inspired from the latest UI/UX. The site has been developed on PHP platform.
Vishakha Singh, Founder & CEO, Red Polka says, "We are not only excited about the new graphical and enhanced content to our website but also about the fact that we have created it with a responsive design and a display for optimal viewing on any size/resolution screen. With our revamped shopping cart one can now create Wish Lists - lists which are not only for one's own shopping, but gifts that you want to buy for others, gifts that you would want others to buy for you. The redesign is intended to ensure that the site remains effective and user-friendly."
Red Polka raised a round of angel funding of $2,50,000 from a clutch of investors for technology upgradation and enhancing brand visibility, last year. The company is also working on launching a mobile app too.