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5W (What, Why, Who, Where, When) & 1H (How) of ORM

By Anuj Cariappa
Google Oneindia News

Online reputation management is a beneficial practice. But for those who are new to it, its benefits can be found after understanding the practice in depth. There are 5Ws and 1H associated with ORM. These specifics can give you a broader view of the aspects of ORM. These aspects can indicate why this practice is effective and how it can boost the image of your establishment. Once this understanding has been formed, it can be easier to apply reputation management for the varied goals of your business.

5W (What, Why, Who, Where, When) & 1H (How) of ORM

What is ORM?

ORM or online reputation management is a practice that lets you actively monitor the mentions relating to your brand. Along with this, the strategies involved in it are useful for the management of these mentions. Essentially, when brands are undergoing a crisis that is negatively showcasing them, ORM can be applied. Through this, you will be monitoring and managing negative feedback, reviews, complaints, etc.

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Why should You Use Online Reputation Management?

Getting to address negative perceptions is one of the finest reasons to use online reputation management. This practice can give you a chance to transform these perceptions so that your brand can become trustworthy and be valued for its services.

  • The effectiveness of ORM is such that your products/services can be invested in by more customers. Hence, it can increase your sales.
  • For establishing brand credibility, managing your reputation can be essential.
  • This practice can have a good impact on your website's SEO rankings. Due to positive perceptions, as more users look for your brand, the rankings will improve along with website traffic.

Who can Use ORM?

It is interesting that practices like ORM can be used by multiple brands. Whether they are big or small, their reputation is their main identification. Therefore, both types can opt for it. In addition, businesses can also invest in online reputation management. From the newly started ones to the most flourishing businesses, ORM can be beneficial for all of them.

Where to do Online Reputation Management?

To manage your brand's reputation online, you need to access various platforms. These online platforms should be relevant to your venture. At the same time, they should be the ones used by your customers or potential audience.

Considering this, on platforms like Facebook, Google My Business, Twitter, etc., ORM can be exercised. The strategy to apply can vary from one platform to another. Also, the tactics to monitor the mentions will differ.

When is Online Reputation Management the Best for You?

For a brand, encountering a crisis can seem to be disastrous. It can greatly damage its image. This can further impact the sales of that brand. In such a situation, online reputation management is best to be done.

Besides this, the practice has the power to resolve several challenges faced by businesses:

  • Stagnancy in sales can be removed.
  • When it is difficult to find the right leads, ORM will be useful.
  • Trust can be built between users and businesses so that products or services can be smoothly sold.

Thus, when several challenges surround you, reputation management becomes an ideal practice. Along with this, when your brand is neither dealing with a crisis nor any of the above-mentioned issues, for maintaining its image then, ORM can be preferred.

How can You do ORM?

ORM does not come with one defined technique. Rather, it involves a series of techniques that help you find out the current image of your venture. Accordingly, more strategies will have to be planned for repairing or maintaining that image.

Looking at the above, it is best to rely on professionals well-versed in online reputation management. With ORM agencies, effective management will be seen.

If you are unable to perform ORM at your own than you can get in touch with Value4Brand, Asia Top 10 Online Reputation Management Services company. Value4Brand is also known for its 360 degree Digital Marketing Services.

Mr. Subhashis K Chakraborty, Managing Director, Value4Brand quotes," Online reputation management can involve effort and time. When you have to make sure that both are rightly invested, looking at the aspects of ORM becomes vital. With the 5Ws and 1H explained here, you will now have greater clarity regarding this practice. As a result of this, when you apply it, your goals are likely to be achieved. Lastly, your brand image will become stronger and powerfully represent it".

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