Guv Krishna gives awards to selected Consumer Superbrands

Mumbai, Apr 13 (UNI) Maharashtra Governor S M Krishna gave away awards to new Consumer Superbrands for successfully creating brand images of their concerns at a function here last evening.

Mr Krishna gave away the awards to select brands like Aaj Tak, ACC, Airtel, Anandabazaar Patrika, Anchor, Apollo Hospitals, Aquaguard, Archies, Ashok Leyland, Barista, Bata, Bilt, Blue Dart, Bombay Dyeing, Boroline, Bournvita, BSNL, Cadbury, Canon, Castrol and Colour Plus at a function held at the Taj Lands End here.

''I salute all those who have successfully created brand images of their concerns. As a country we have a long way to go. It is not the end of the road, there is stiff competition ahead. Given our human resources, we are second to none . We have expertise. I congratulate all those who have recognised their efforts. They have served a cause first by recognising brands and second by motivating those who did not establish base,'' the Governor said on the occasion.

Some of the other Superbrands in 2006-07 edition included Hindu Group, Park Avenue, Anchor switches, Jockey and Presitige.

The new Consumer Superbrands for the year 2006-07 were announced by Superbrands India.

Superbrands announced that the current list of participating Consumer Superbrands was the result of three critical stages of selection. The first involved the consumers themselves, followed by two stage evaluation, short-listing and reselection of brands by esteemed members of council for Consumer Superbrands 2007.

The final selection was made by Superbrands India's Council members, who finally selected 206 brands across an equal number of categories. For the final invitation stage, 91 brands had participated.

India's premier market research agency A C Nielson was entrusted with evaluating and putting together the results of the web-based selection process.

For the first time, Superbrands were validated by consumers, in which 13,085 respondents participated in an online process of choosing and short-listing brands providing more than half million scores over a period of four weeks across 169 categories and 1,699 brands.

Speaking on the occasion, Superbrands India managing director Anmol Dar said ''Superbrands in its role as brand arbiter has been very successful in helping professionals understand the success, brand mindset and culture and the story of each brand. Each Superbrand has its unique story to tell and we help them in doing that.'' Leter, he announced the formation of the Second Council of Business Superbrands for the year 2007-08.

UNI