Voodoo Tiki tequila to expand presence in India

New Delhi, Jan 30 (UNI) For those who would like to look beyond whiskies and vodkas there is Voodoo Tiki, the producer of one of the world's finest brands of Tequila now available in India.

The US-based company has recently made its first foray in the Indian market, with the launch of two of its flavoured Tequila brands -- Desert Rose (Prickly Pear) and Blue Dragon (Blue Kiwi).

Donna Taddeo, President, Voodoo Tiki Tequila, said, ''For the first time, a premium Tequila brand is being introduced in India.

Our flavoured Tequila brands are already a rave in the West. Here in India, we are aiming to capitalise on the fledging market for premium spirits, and are already seeing a great response.'' Both Desert Rose and Blue Dragon Tequila are infused with flavours since production techniques greatly affect the taste of Tequila, companies such as Voodoo Tiki take great pains to stick to the traditional methods of Tequila-making while also being innovative.

Mumbai-based Sultania Trade Private Limited will distribute Voodoo Tiki's products in India. According to Sultania's A M David, ''The estimated demand for premium Tequila in India is about 2,50,000 cases. Needless to say, we already see ourselves a dominant player in this segment.'' Explaining the marketing strategy of Voodoo Tiki Tequila in India, Mr David said that ''Voodoo Tiki Tequila is targeting not only the connoisseurs, but also those who are keen to experiment and look beyond the whiskies and vodkas.'' In India, the market for Tequila is growing at 25 per cent annually, and is projected to grow by at least ten times over the next ten years. This means a lucrative market for Voodoo Tiki Tequila, considered one of the best ultra-premium Tequila brands in the world.

In the first phase of their rollout, Desert Rose and Blue Dragon will be launched in Delhi, Mumbai and Bangalore. In the second phase, Calcutta, Pune, Goa, Chennai and Hyderabad will be targeted.

In metros such as Delhi, it is the five-star hotels, pubs, and upmarket restaurants where the brand will make its presence felt.

So, apart from the fact that these are high-quality Tequila brands, what is it that makes Desert Rose and Blue Dragon so special? In the words of Donna, "Desert Rose and Blue Dragon are infused with the flavour of prickly pear and blue kiwi, respectively.

While Desert Rose is well-known for creating the scrumptious prickly pear Margarita, nothing can beat Blue Dragon when it comes to creating the perfect Blue Dragon Martiki. Not surprisingly, within a short span of time, both these brands have become very popular in the US".

Voodoo Tiki offers a full range of high-concept, high-quality Ultra-Premium tequila each made from 100 per cent Blue Agave plants aged anywhere from 8-12 years, and bottled in Mexico as set forth by Mexican Law.

UNI