Customers spend time on Netmalls on New Year eve

By Staff
|
Google Oneindia News

Kolkata, Dec 28 (UNI) With the festive mood in the air, consumers are on a net shopping spree for the New Year in the cosy ambience of office or home.

Good news for e-retailers, who expect an increase in their revenue by over 50 per cent and the overall traffic by over 75 per cent, an IMAI study reveals.

''There has been a huge increase in consumer confidence when it comes to online shopping. Online shopping would continue to grow as consumers opt to avoid crowded shopping centres, parking problems and become more educated on how to use retail outlets online, safely and securely,'' Internet&Mobile Association of India(IAMAI) experts said.

However, the retailers take all the necessary steps to ensure a secure online shopping environment. E-commerce is booming and the new found confidence in online shopping is a clear indication.

Most of the websites are donning the "Christmas look" with a Santa Claus, a snowman, ginger bread man with snowflakes, Christmas trees, Mistletoe and Bells.

Fabmall.com has designed a special store. The store retails Wines, Plum Cakes, Christmas Cakes, Flowers, Christmas Trees, New Year Hampers, books, music and movies; Santa carvings, scented candles, gift hampers and more.

Chief Operating Officer of Fabmall.com K Vaitheeswaran said here today, ''We have launched a digital camera store to coincide with the New Year. This store has all leading camera brands like Canon, Casio, Kodak, Sony etc and almost all the models have discounts.

Some cameras have discounts up to 43 per cent till the New Year.

There are also some promotions running especially on winter wear and books.'' Cbazaar.com has introduced on the current fashion trends about 300 new designs including saris, salwar suits, bridal clothing and fashion jewelery.

Service also seems to be a key factor to woo consumers online.

Chennaibazaar.com Operations&Support Rajesh Nahar said, ''We are offering gift delivery service by Santa Claus personally on Christmas Eve. This service is available only for deliveries in Chennai. For New Year, we have midnight surprise, where we offer delivery on New Year Eve.'' Most of the online shopping malls are trying some unique marketing strategies to lure net customers. Pantaloon Retail(India) E Retailing Senior Manager Rahul Sethi said, ''For the festive season, we have launched a new property called 'half off' where we are offering 50 per cent discount on MRP on select products. The products change every week.'' Big comapnies are also busy innovating new ideas to retain the consumers online. This year, there is another way for children to share their Christmas wish lists with Santa Claus. Using Windows Live Messenger, parents can spend time with their kids chatting in real-time with Santa online.

The Internet&Mobile Association of India(IAMAI) is a non-profit industry body, with the objective to expand and enhance the online and mobile value-added services sectors.

UNI JYN PL AKP1414

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