3D Hologram unveils advertising technology

Mumbai, Sep 12 (UNI) Three D Holograms Pvt Ltd today unveiled the spectacular and visually impacting advertising technology of Advanced Lenticulars, Animated holograms and 3D Plasma Screens at a glittering ceremony here.

Headquatered in Mumbai, the company brought the technologies to the Indian market through its global partners, consortium companies based in Europe and expects the technology to revolutionise Indian advertisng industry's brand building concepts.

Three D Holograms Pvt Ltd Managing Director Dayal Thakkar said getting the technology to India was a big leap in advertising and marketing arena.

Every piece of communication is trying to grab attention, the latest technology will not only bring in fresh air, but would also be a great relief from the conventional advertising mediums, he opined.

He pointed out that the medium of advertising will have a high impact on viewers and it is sure to catch every attention. The medium has already proved its mark in Europe and boosted sales of several other products.

Mike Medora, Chairman, Color Holographic, global partner of Three D Holograms Pvt Ltd, said after the great success of these products in the West, it is time for Indian advertising industry to catch up being one of the fastest growing economies.

The pull-power of the displayed products showed just how effective 3D animation is in luring customers, even in the busiest environments and against lots of competing media. Interest was especially high for 3D plasma screens: 3D TVs offer all the advantages of 2D TVs, including remote updating and networking capability, but with the added attention-grabbing advantages of high-definition 3D.

Consortium Companies partners of Three D Holograms Pvt Ltd in London in-houses 3D animation expertise combined with the increasing affordability of the hardware, which means this technology could soon be part of everyone's daily lives in malls, in shops, restaurants, pubs and airports.

Neil Russell-Bates from Consortium Companies felt that companies in India are one of the most aggressive when it comes to promotion and advertising in the Asian region. These innovative promotional mediums only enhances breaking the clutter in reaching consumers' mind.

Lenticulars are developed by highly specialised interlacing software capable of generating more sophisticated imagery. The interlaced image is finely tuned to the specific characteristics of the lenticular lens, as well as the desired viewing distance.

UNI GVS SSS NV1819