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Small newspapers to benefit from new advertising policy

Written by: Staff

New Delhi, July 4 (UNI) The government has waived circulation check for small newspapers and decided to give more advertisements for newspapers published in the North-East, Jammu and Kashmir and remote areas under the new advertisement policy announced today.

Ministry of Information and Broadcasting said small newspapers and journals with a circulation up to 6,000 will not be required to fulfil circulation check with effect from June 1.

More advertisements will be released to newspapers with special emphasis on North-East, Jammu and Kashmir and other remote areas, the Ministry said.

Balance will be maintained between various categories of newspapers while releasing advertisements taking into account circulation, language, coverage and area, says the new policy.

For the first time, specific measures have been prescribed in the new policy to achieve balance between the various categories. The share of small and medium newspapers in advertisements will not be less than 40 per cent of the total money spent. The current level is 25 per cent.

Similarly, language newspapers will be given sufficient coverage in advertisements, the Ministry said.

The eligibility for empanelment for advertisments, a minimum paid circulation of not less than 2,000, will not be applicable for newspapers in Sanskrit, those published in backward, border or remote areas, those in tribal languages and newspapers published in Jammu and Kashmir, Andaman and Nicobar Island and the North-East, for which the requirement will be 500 copies.

The role of Registrar of Newspapers of India in circulation check has been replaced by a statutory auditor and chartered accountants.

Publications will now be able to furnish authenticated figures of circulation from cost accountant or statutory auditor or chartered accountant in the prescribed format when they claim circulation up to 75,000.

For circulation above 75,000, Audit Bureau of Circulation certificate would be required, says the new policy.

The new policy also gives newspapers 60 days (from the date of publication of advertisement) to submit their advertisement bills.

DAVP will have to pay advertisment bills within 60 days of the receipt of the bills.

In order to cut delay in making payments to newspapers because of late receipt of funds by DAVP from clients, the government has decided to release the funds provisionally by client ministries or departments within 30 days of the issue of advertisements pending final settlement of bills.

Fresh applications for empanelment can now be made twice a year in February and August.

The rate contracts will now be issued for a period of three years instead of one year, says the new policy. However, circulation will be verified and changed every year based on the evidence as prescribed in the criteria for empanelment during the period of validity of the contract.

The policy says all central government advertisements will now be routed through DAVP. All attached offices, autonomous organisations and PSUs under ministries and departments will also route their advertisements through DAVP.

All ministries and departments will have to pay for all types of advertisements including tender, recruitment and display. It has also become more cost-effective for ministries and departments with the government deciding that DAVP will not charge 13 per cent departmental charges from the client ministries and departments.


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