Web sites, mobile phone platforms beef up football content

Mumbai, June 5 (UNI) With only four days to go for the World Cup to begin in Germany, websites and mobile phone platforms have beefed up their football content in a bid to attract football fans.

The websites are seeing this as an opportunity to attract sports crazy Indians with the advertisers expecting an incremental jump in revenues, said a release here today.

Yahoo! which is hosting the official site of the World Cup, is bringing the world cup both online and on mobiles.

They are also offering opportunities to the advertisers to immerse the brand within an engaged content experience and to run innovative promotions on their online and mobile platforms.

The mobile platforms are expected to generate 6.35 billion dollar in revenue, with text-based services and downloads, such as ring tones and logos, being the most significant.

Gaming will also contribute to the profits earned by World Cup related content, the release added.

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