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GoAir launches aggressive marketing campaign

Written by: Staff

Kochi, Mar 22 (UNI) The fledgling private sector GoAir has launched an aggressive marketing campaign with an eye on other low cost airlines, even as it plans to increase its daily flights from the existing 20 to 28 from April three.

The ''smart cost'' carrier, GoAir, presently covering 11 cities would add Delhi, Srinagar and Jammu from April 3, Company Managing Director Jeh Wadia told mediapersons here today.

Elaborating on its marketing campaign, he said GoAir had decided to reimburse its customers twice the difference in fares on production of ticket fares of any other domestic airline that was cheaper than GoAir on routes/sectors operated by GoAir.

The reimbursement would be by way of credit, which could be used to buy GoAir tickets. Besides this, its dynamic pricing offer would also enable passengers to get a benefit-earlier the tickets you buy, lower the fares you enjoy.

With five additional aircraft joining the GoAir fleet by the year end, the airline would be able to operate to more destinations, particularly in the southern region in view of its vibrant economy, he explained.

''We will continue to be committed to giving the highest quality of services to our customers at the most economical rate'', Mr Wadia said.

GoAir, aiming to become the lowest-cost airline in the country, would provide passengers a comfortable and affordable option to popular holiday and business destinations in India.

Founded in April 2004, GoAir was presently operating to 11 destinations with a total of 20 flights daily. Its fleet strength would go up to 33 aircrafts in three years with 10 and 15 aircraft being inducted by the company in its second and third years in addition to five aircraft joining it by the current year end.


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