Parrots are sending ZooZoos for holidays

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Mumbai, Jul 19: After the much popularity of the Pug and ZooZoos, now Vodafone is going to introduce an animated parrot in their ads.

The simple, innocent and funny acts of the alien-like white, egg-headed creatures with balloon bodies created a phenomenon in the Indian advertising industry.

ZooZoos got the huge popularity through all over the world.

But in the latest series of advertisements promoting its offering of a bonus card of Rs 4, Vodafone chose to create an animated parrot with actor Boman Irani"s voice-over.

"We don"t want to overdo the ZooZoos. We love them but at the same time, we didn"t want to get repetitive with them," said Rajiv Rao, national creative director of Ogilvy and Mather (O & M), the ad agency handling the campaign.

"For each message, we look at it very differently. And in this one, the ZooZoos didn"t fit in. The product is clearly on tariff, and that"s why we chose a different route," added Rao.

For ZooZoo fans, the good news is that the company seems to be in no mood to phase out the superstar characters now.

To bring a fresh look to the brand and to communicate with changed target audiences, many brands had earlier killed their popular mascots.

Inextricably linked with Hutch, the endearing pug gradually disappeared from its advertisements as part of a re-branding exercise after Hutchison Essar was acquired by Vodafone in 2007.

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