Bangalore, Feb 18: Social games giant Zynga, which boasts credit for games such has Farmville and Mafia Wars popular among Facebookers, has chosen India's IT hub Bangalore to start its first operations outside the United States.
The India operation will focus on game and large-scale infrastructure development to support Zynga"s games played by millions of people every day, the company said in a press release on Wednesday, Feb 17.
Zynga India is also a great opportunity for those in country struggling to make a career in gaming as the company is looking to recruit computer scientists and engineers experienced in building scalable infrastructure.
“India offers some of the world"s most sophisticated and rich technical talent bases and we are thrilled to have a local presence," Zynga CEO Mark Pincus said.
India is gradually growing into being considered as a serious market for gaming. Online gaming, specifically, has expanded rapidly due to popularity of socail networking sites such as Facebook.
Quoting a study by Internet & Mobile Association of India, which found that 41 pc of active Internet users played online games in 2008 accounting for a 89 pc rise from 2007, Zynga expressed hope that exposure of its social games such as FarmVille, Mafia Wars, Cafe World, and FishVille, will grow among Indian players with the presence of a local office.