Earlier PETA had raised objections to use of animals (including a parakeet and a dog) in their ad campaigns. The 'Pug' commercial led to viewers purchasing pugs, and breeders cranking out as many puppies as they could. Later, when the appeal wore off, the dogs ended up in shelters or were abandoned.
Anuradha Sawhney, PETA India's chief functionary said, "the ZooZoo ads are a refreshing change from the earlier Vodafone (Hutch) ad campaigns." She also said, "the popularity of this ad campaign proves that there are many creative ways to convey a message without using animals. Animals used in films are often treated as little more than props, and many suffer terribly behind the scenes."