TTD to step up production of 'laddu' to five lakh per day

Tirumala, Oct 7 (UNI) The Tirumala Tirupati Dewasthanam (TTD) is planning to increase the production of laddus at the world famous temple of Lord Venkteswara to five lakhs per day, TTD Chairman D K Adikeshavulu Naidu said today.

This traditional sweet associated with Hindu festivals, is one of the most revered 'prasadams' of Lord Venkateswara, the deity.

During the ongoing 'Brahmotsavam' festival, devotees, who had 'darshan' after waiting in the general queue, are being given one laddu free and could buy another paying Rs five.

Devotees paying Rs 50 for special 'darshan' as guests of VIPs and those offering special poojas-seva- purchasing a ticket were being given two 'laddus'.

The CFTRI has been authorised to check the quality of 'laddus' every week, he added.

The laddu at the temple is sought after by the pilgrims not only for its taste and quality but also in the belief that it has some divine energy, according to the temple's Chief Priest Ramana Dikshitulu.

Earlier, TTD Board had increased the price of 'laddu' from Rs 10 to Rs 25. However, the board had faced a strong protest from various political parties, including BJP, TDP and Left.

Traditionally, the 'laddu was being prepared only by Archakas or priests at the temple. However, this rule was done away with by former Chief Minister N T Rama Rao's government in the 80s, following a court order and then the state government took over the responsibility.

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