London, June 10 : Princess Diana's former butler Paul Burrell is set to cash in on the late royal's memory once again - by selling jewellery based on the items the princess used to wear.
Burrell, 50, will sell his range of "regal" and "princess-cut" diamond jewellery to viewers of ShopNBC later this week.
The ex-butler, who worked for Diana for ten years until her death in 1997, is boasting how he helped to design the flashy rocks, costing up to 1,700 pounds, based on Diana's taste.
"Diana wore big formal pieces for royal events. But privately her taste was much more understated. She liked smaller diamonds and simple designs," The Sun quoted him, as telling a friend.
"My range will stay true to that and to her - understated but beautiful and eye-catching. I am told it will be very popular in America because of the interest in Diana," he added.
Burrell's Effy Signature Range, includes a 1,275-pounds chain and cross and an 18-carat gold ring, which is on sale for 1,020 pounds.
Burrell, who recently admitted to lying under oath during his testimony at Diana's inquest, has amassed a huge fortune after exploiting his association with the princess.
He has written three books, appeared on several reality TV shows and launched his own furniture range.