UTV Global Broadcasting bags 3 golds at PROMAX BDA awards

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New Delhi, May 31 (UNI) UTV Global Broadcasting Ltd (UGBL), the broadcast arm of the UTV group, has bagged three golds at the prestigious Promax BDA awards.

The 3-month-old World Movies channel has procured a gold in 'Best Movie Promo' category for the French film '13 TZAMETI' and Bindass bagged 2 golds for best launch campaign for the show '3rd Degree' and 'Bindass Brand Identity', company sources said.

Best Launch Campaign was fathered by the in-house Bindass creative services team, for Ugesh Sarkar's '3rd Degree'. The idea behind the promo campaign was to project Sarkar, India's first street magician as a mystical person, who can defy science.

Bindass Brand Identity procreated by the in house creative services team focused on connecting with Young India through. The 'Dot' on the screen and a constant connection with people touching the 'Dot' on the screen is what Bindass is all about.

World Movies winning the gold for the Best Movie campaign by beating stalwarts for the French film '13 TZAMETI' is a pat on the back for the in-house creative team that worked on the promo.

Also the Bindass website won for the 'Best Website Design' at the prestigious American Communicator award under the television category.

Says Shantonu Aditya, Executive Director, UTV Global Broadcasting (UGBL), ''It always feels nice to be appreciated for your work and creativity...winning awards gives a great impetus to the business.

We are pleased our channels and the attempts to promote our brand have been recognised and appreciated considering the fact that all of this took a lot of effort and ideation. We hope to keep the company's flag fluttering high in the sky.'' UTV Global Broadcasting Ltd (UGBL) is the broadcast arm of UTV Software Communications Ltd. It has a bouquet of 5 channels that were launched with 7 months. This includes the youth brands 'Bindass' a youth entertainment channel, 'Bindass Movies' Hollywood movies dubbed in Bindass Hindi.

Others include 'World Movies' that has popular world cinema, where it created a new genre and 'UTV Movies', a Hindi movie channel.

The latest kid on the block is the English Business News Channel 'UTVi' that is only distributed by UGBL. Besides distributing it's own channel, the bouquet is available on Tata Sky&Sun Direct.


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