London, May 11 : Matching their pace with men doesn't seem to satisfy women, at least not in the realm of business. A new survey has revealed that women think they have to be superior than men in order to succeed in business.
The survey, named YouGov, which conducted a poll of 1,000 female entrepreneurs, has underlined the fact that women need to be better than men in order to succeed in business.
It was revealed that 74 per cent female entrepreneurs claimed that it was not enough for women to be as good as their male counterparts - in fact, they had to be one up.
Still, a growing number of the women admitted that this move has helped them in attaining a greater sense of confidence and self-worth.
One third of the women said that if they had got more encouragement from the Government, it would have certainly helped them while taking their first steps.
"There needs to be more help and support to help point women in the right direction and hold their hands as they start off setting up their business," The Telegraph quoted Harriet Harman, the minister for women and equality, as saying.
Joy Nichols, chief executive officer of Nichols Employment Agency, who started her business 25 years ago, said: "Men are cruising whereas women have to sprint. I look forward to the day when I can cruise."
YouGov findings were released to mark the launch of the Government-sponsored "Girls! Make Your Mark" awards, for female-run enterprises.