LG to invest 360 crores on brand building

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Ahmedabad, Mar 6 (UNI) Consumer eletronics giant, LG Electronics India (LGEIL), the consumer durables major, today announced investment of 360 crore in brand building and other marketing initiatives this year.

According to LGEIL Managing Director Moon B Shin, the Company is committed towards introducing innovative, trendy and technology products. ''The focus of the Company this year will be on combining its expertise in design and technology to give a fresh premium appeal to the brand, adding an aspirational value for the Indian consumer. The differentiating factor for the brand will be with its focus on customer service'', he said.

Mr Shin said ''The LG has started an innovative 211 campaign to provide quality after-sales-service. The campaign includes company response to customer complaint within two hours. The fixing time for complaints would vary from one hour to a maximum of 24 hours. The IT infrastructure for 211 campaign has been currently set up in 22 cities and would be extended to 40 cities by next month.'' ''We have an aggressive line up of products this year and our focus will be in the IT, GSM and Flat Panel Displays segment. We have recently launched the 32'' Plasma TV and 22'' LCD TV. We will also be entering the air purifiers and wine sellers segment.

We will be investing Rs 360 crore this year for our brand related exercises,'' he informed.

''LG wants to enhance the consumer durable shopping experience, we are planning to launch 60 premium brand shoppes by the end of first quarter, Mr Shin said.

LG is looking at launching India specific products. LG India has a separate Research and Development (R&D) team and India customised testing lab, Every year, LG is spending 4-5 per cent of its turnover on R&D. The global revenue of the company is billion and India's contribution is $ 2.5 billion, he added.


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