CWG 2014 will be held in the Scottish city of Glasgow with 214 Indians competing against athletes from 70 other countries. And you can follow India's progress on Ten Sports network.
Ten Sports has acquired broadcast rights for India. You can catch the action Live on three channels simultaneously. Ten Sports, Ten Action and Ten HD will simulcast the Games. There will also be commentary in Hindi for some events.
Ten Sports global head Rajesh Sethi said, "Major sporting events like CWG and Asian Games gain a lot of fan interest in participating nations. I am confident that our comprehensive coverage will interest and engage every sports lover."
The communication idea by Ten Sports for CWG 2014 is "Saare Jahan Se Achha Hindustan Hamara".
In the build-up, the channel's special programming lineup includes "Medal Hunt" which will give an in-depth analysis of India's medal prospects with current stars and past legends. "Sporting Heroes" profiles Indian sports stars. The profiling includes expectations from the Games, the journey to stardom, training regimen and life outside the sporting arena.
The Commonwealth Show puts the spotlight on top athletes, showcases the venues, behind the scenes and insights about the events.
The channel has come up with a total of seven TV Commercials (TVCs). The videos have sportsmen like Sachin Tendulkar, Heena Sidhu, Sushil Kumar, Rupinder Pal Singh PV Sidhu and Shiva Thapa asking viewers ‘Kya Aapka Bhi Dil Dhadakta Hai Hindustan Ke Liye/ Does Your Heart Beat for India?' The promos are running on both Ten Sports network and Zee Network.
Vignettes too have been created. "Blast From The Past" is where stars relive the most famous victories in the sporting arena sharing anecdotes from the memorable victories. Know Your Sports explains the fundamentals of the sport and the various equipment used in a sport.
For "What's in my Bag" athletes talk about their kit, facts about the maintenance of the gear and any lucky charms they carry in the bag.
"It's my Life" is where stars talk about how they unwind-their passions other than sports and their favourite cuisine. "Golden Moments" is rare archival footage highlighting the achievements of some of the greatest athletes of all times. "Quick Takes" is interesting facts of Commonwealth Games including trivia about Indian performance.
CWG 2014 will see 17 sports disciplines and 261 medal events. Last time in New Delhi, India won more than 100 medals.
The actual coverage of the Games from Glasgow starts with the Opening Ceremony on July 24 (Thursday) at 12.30 AM.