Bengaluru, Sep 27: Ace Indian shuttler and Olympics silver medallist PV Sindhu's dream run continues post her Rio Olympic success as she recently signed a Rs 50 crore worth deal with sports management company Baseline, according to "The Times of India". [PV Sindhu receives 'Mahindra Thar' from M&M]
The Hyderabadi badminton player has penned a 3-year deal with the company which will be managing her brand profiling, licensing, endorsements and so on. [Free flights for Indian medal winners at Rio Olympics]
Speaking to The Times of India, Baseline's managing director, Tuhin Mishra said: "Her soaring popularity has attracted the attention of so many companies.
"In the next three years, we will work to maximise her value. Even after achieving stupendous success, her humility and the value she brings to women power is remarkable."
Tuhin further said that Sindhu has been approached by several companies for endorsements. He added: "Ever since Sindhu returned from the Olympics, so many people have been approaching her.
"In the last few days, we've had an intense discussion on whom to endorse. So far we have finalised nine companies.
"Maybe by the end of next week we will be signing with them. As for the rest, we are yet to take a decision.
"We have finalised deals with financial institutions, women-centric brands etc. At this stage, I cannot disclose the complete details."
As Sindhu's coach Pullela Gopichand had suggested earlier that she will not endorse products that influence the youth in a negative manner, Mishra too has reckoned that they will be careful in selecting the best set of companies keeping in mind her public image.
Sindhu is all set to become the first Indian sportsman to earn such a huge amount who is not associated with cricket.
About the deal and its monetary part, Tuhin said: "I can't give a figure now but given the response that we are getting and the sponsors we have on board, Sindhu's will be the best deal that a non-cricket star can get."
Though, the company has not specified any amount, the newspaper has mentioned that the amount will be Rs 50 crore.