Virat Kohli says, cricket is not brand for me
Its not wrong to say he is the most marketable athlete in the country at present, but Virat Kohli For the India skipper, it is all about achieving on the cricket pitch. Cricket is not brand but focus for Virat Kohli. He said , my brand value should be somewhere in the region of USD 120 million. But these are just number for me. It is just a by-product of something that I do in my professional career and the focus always remains that.