The Prime Minister Narendra Modi on Thursday announced consumer empowerment will be a major part of the new consumer protection act, saying guidelines on misleading ads will be stricter. PM was addressing the International Conference on Consumer Protection for East, South and South-East Asian Countries in Delhi. Speaking on advantages of GST, he said, "We have recently implemented GST. Due to GST, the various indirect and hidden taxes have ceased to exist. The biggest beneficiaries of GST will be the consumers, middle class. he added "In our vision for a new India, we want to move ahead from only consumer protection towards best consumer practices and consumer prosperity. The focus is on consumer empowerment and ensuring consumer faces no difficulties,".