Patanjali Ties Up With Major Online Retailers To Expand It's Market
The only person missing was Jeff Bezos! When yoga guru Ramdev decided to announce an online push for his FMCG company Patanjali, the who's who of Indian e-commerce industry — from Paytm founder Vijay Shekhar Sharma to Flipkart CEO Kalyan Krishnamurthy — turned up to join him on stage. Despite his staunch swadeshi stance, Ramdev decided to take the help of top e-commerce firms, even the foreign ones, to make inroads into India's fast-growing online FMCG market. While Patanjali claimed it raked in Rs 10 crore through online sales in December from its own e-commerce platform Patanjali Ayurved, Ramdev estimated that online sales will contribute 15 per cent to Patanjali's turnover in a few years. "Online mechanism aims to provide convenient and efficient option along with extension of traditional retail market," he said.