As usual India vs Pakistan match has seen TV ad price going through the roof. According to multiple media buyers, Star India is looking at Rs 20 lakh for a 10-second spot. Compare this to the tournament average of Rs 4 lakh for the same duration. These media buyers, however, also said that the broadcaster is left with just 5% (250-300 seconds) of ad inventory for the match. People who spoke for this story did not wish to be identified.