ICC Champions Trophy: Ind vs Pak match TV ad price goes through the roof
As usual India vs Pakistan match has seen TV ad price going through the roof. According to multiple media buyers, Star India is looking at Rs 20 lakh for a 10-second spot. Compare this to the tournament average of Rs 4 lakh for the same duration. These media buyers, however, also said that the broadcaster is left with just 5% (250-300 seconds) of ad inventory for the match. People who spoke for this story did not wish to be identified.