Gujarat Assembly polls : PM Modi pitches 'rich verses poor' against Congress
The crass, classist and anti-poor meme by the members of the INC has clearly backfired as PM Modi has brilliantly weaved the 'rich versus poor' narrative in poll-bound Gujarat. On Monday, Modi launched BJP's Gujarat elections campaign with a series of rallies in Saurashtra and Kutch. In all the election rallies, the PM's speech focussed on attacking the Congress and reiterating his special bond with Gujarat, Modi's homeland. Replying to the poorly-tested meme without referring to it, Modi said, "The Congress dislikes me because of my poor origins. Can a party stoop so low? Yes, a person belonging to a poor family has become the PM. They do not fail to hide their contempt for this fact. Yes, I sold tea but I did not sell the nation." In Gujarat, Modi decided to target the Congress by attacking the party's strongest leader ever, Indira Gandhi. He also called the former PM "anti-poor". "Overnight, Indira Ji removed Morarji Desai from the Cabinet. She didn't open doors of the bank for the poor. When we got the opportunity to serve, the thing we did was to start the Jan Dhan Yojana and focus on financial inclusion," Modi said in Surat, where small-time traders and businessmen are openly expressing their anger against the Modi government over the demonetisation and the GST. Upset over the PM's allegations that the grand old party is "anti-poor", senior Congress leader Mallikarjun Kharge called Modi an "expert in marketing".