By : Oneindia Video Team
Published : April 06, 2018, 11:45
Duration : 01:29
BCCI sells its media rights to Star India for a whooping Rs 6138.10 crore
Star Sports India bagged the BCCI media rights for Rs 6138.1 crore to cover India's bilateral home series for the period of next five years after the three days of intense bidding war. Star Sports India emerged victorious ahead of Sony and Jio (Reliance) in the e-auction of television and digital rights for a period between 2018 to 2023. Star Sports had paid Rs 3851 crore for the rights to telecast India's home matches for the 2012-2018 cycle.